Having a website that looks great, but does nothing for you or the end-user, doesn't work. Every brand has a website for a reason - getting found online, selling products...
A website that is pretty to look at, but doesn't encourage the user to do something, is rarely effective. Almost every website is trying to communicate some product, service, or...
If you ever see that orange square in the Auburn/Opelika area, whether or a billboard in Tiger Town, or on a window in downtown, know that what you're looking for...