Many manufacturing and industrial designs need to give heavy emphasis on what separates their capabilities or product applications from others in a similar market. The refractory market that Reno Refractories serves reaches into a wide number of applications and can be used in most manufacturing industries.
Product Data Sheets
The Reno website revolved around the implementation of a large number of product data sheets and technical data sheets. Each industry and application could have hundreds of different sheets that apply to it, and Reno needed a way to both organize the sheets, and allow the user to quickly sort through them all.
Reno Refractories had a significant amount of content/information that they wanted to communicate through the website, including the data sheets, industries, applications, products, and more. In order to effectively communicate said content on the website, we had to come up with an exhaustive sitemap of pages that can be easily refined for the user.
Looking at competitors to Beasley Allen, we were able to come up with a design that was both competitive and gave an aesthetic advantage over other comparable law firms. Similarly, our investigative tools helped our design team understand which areas of the design needed the most attention for user conversion into leads.
Developing custom tools within the site.
Based on our conversations with Beasley Allen, we were able to create custom page templates and function within the website to better serve the web administrator and the front-end user. At the request of the web administrator, we built the entire website using the native WordPress Gutenberg editor, and then also created custom functions like the attorney/staff filtering tool.
Content migration from old design.
The existing Beasley Allen website had a robust sitemap and deep internal pages. Working with the management team, we helped re-organize the URL structures of all of the interior pages while preventing 404 errors from the Go Live process.