Designing a website for a law firm relies heavily on the ability to both quickly and efficiently generate leads with the fewest clicks and most direct call to action throughout the design.
Management at Beasley Allen emphasized the need for a lightweight website that loads quickly. By offloading a large number of resources to a CDN, we were able to deliver a modern website that isn’t slowed by heavy page builders or media files.
Custom Attorney Filtering
We developed a unique attorney and staff filtering tool that allows users to sort through the large number of attorneys at Beasley Allen using AJAX to load content within the same page.
Looking at competitors to Beasley Allen, we were able to come up with a design that was both competitive and gave an aesthetic advantage over other comparable law firms. Similarly, our investigative tools helped our design team understand which areas of the design needed the most attention for user conversion into leads.
Developing custom tools within the site.
Based on our conversations with Beasley Allen, we were able to create custom page templates and function within the website to better serve the web administrator and the front-end user. At the request of the web administrator, we built the entire website using the native WordPress Gutenberg editor, and then also created custom functions like the attorney/staff filtering tool.
Content migration from old design.
The existing Beasley Allen website had a robust sitemap and deep internal pages. Working with the management team, we helped re-organize the URL structures of all of the interior pages while preventing 404 errors from the Go Live process.