Within the past year, Google has changed their search result algorithm to put less of an emphasis on the recency of the information published, and a greater weight on the quality of the information.
So What Do You Do?
There’s nothing wrong with publishing a “Top 5 best tips” for your business. There’s nothing wrong with a short post about what you and your team did that way. But you, as a business owner, website manager, should know is that those posts should only be bridging the gap between the quality content that you publish once every month, or even 6 months. Just make sure that span isn’t too wide.