True North Alignment Consulting
Developing a website for a consulting business like True North requires an extreme attention to the way the user perceives the brand on first page load. We knew that we needed to present the True North Alignment Consulting brand in a credible and intentional way.
Multiple Audiences
In order for the True North brand to adequately reach all of their potential users, we needed a website and design that could connect potential clients as well as engage existing clients. This made our methodology more complicated as we had to account for multiple different conversion paths with different endpoints – interest application, session availability, insight, and more.
Personable and Professional Design
In order to make sure the True North brand was presented in the professional, modern, and connecting way they needed, we made sure to utilize animation effects like background videos, plenty of white space, personable images, and a human touch font. Each different design element contributes to the overall aesthetic of the brand, giving the user a since of credibility and comfort when clicking through the site.
Consulting Website Development Process
Research and analysis.
Looking at the competitors for True North Alignment Consulting, we discovered that there was a void of professional website designs for consulting and therapy services. Service industry designs have been moving to uber-corporate, buttoned-up designs for the past few years, and instead of going fully in that direction, we wanted to present the True North brand as one that offers quality and personality on a higher level than the available competitors.
01
Communicating human design within the site.
While there are plenty of consulting options across the state and country, we wanted to make sure that the way True North presented themselves to their local community was that they are a credible authority while emphasizing the nature & human design focus within their branding. This idea is largely orchestrated through the front-facing content, but also by specific design choices like not overloading the design with too much content, avoiding pop-ups, and incorporating movement throughout the site.
02
Connecting people
In every conversion path a user could take on the website, all of them revolve around encouraging an individual or group of people to take a step forward in educating & having the opportunity to connect. Whether it’s booking a session, clear explanations of provided services, who will be assisting, and the heart and mission behind True North Alignment Consulting, we wanted to make sure anyone could easily find the information they’re looking for.