The Problem

Souther Mud was looking for a website that showcased their outdoor products and custom built outdoor ATVs and boats.

The Plan

The plan was to develop a web design that focused on Southern Mud's edgy, outdoor brand while incorporating robust products and forms for strong user engagement and provide shoppers with an easy buying flow.

The Result

Southern Mud's new website allows users to use a custom build tool to plan each aspect of their outdoor rig build and receive pricing directly through the site. The homepage features a bold revolving carousel image featuring products and high quality imagery of the services they offer.