1

The Problem

Souther Mud was looking for a website that showcased their outdoor products and custom built outdoor ATVs and boats.
2

The Plan

The plan was to develop a web design that focused on Southern Mud's edgy, outdoor brand while incorporating robust products and forms for strong user engagement and provide shoppers with an easy buying flow.
3

The Result

Southern Mud's new website allows users to use a custom build tool to plan each aspect of their outdoor rig build and receive pricing directly through the site. The homepage features a bold revolving carousel image featuring products and high quality imagery of the services they offer.