Souther Mud was looking for a website that showcased their outdoor products and custom built outdoor ATVs and boats.
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The Plan
The plan was to develop a web design that focused on Southern Mud's edgy, outdoor brand while incorporating robust products and forms for strong user engagement and provide shoppers with an easy buying flow.
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The Result
Southern Mud's new website allows users to use a custom build tool to plan each aspect of their outdoor rig build and receive pricing directly through the site. The homepage features a bold revolving carousel image featuring products and high quality imagery of the services they offer.