Creating an effective website for any outdoorsman brand, like Southern Mud, requires a few specific design elements to get the hallmark edginess that is the most effective. Dark colors, bright accents, and an otherwise masculine design will take a typical outdoor website to the next level.
With the main purpose of the website being the custom user flow to build a boat, we needed a way to take that complicated task and make it both engaging for the user, and easy to use.
Engaging Above The Fold
Using multi-layer image parallaxes, we were able to design an above-the-fold that is both effective and engaging in creating a memorable experience for the user. With he clear call to action, the user should be able to both interact effectively and remember the animation they experienced.