Working with website projects within the banking industry can be potentially complicated with the levels of PCI Compliance and security needed for fully-interactive websites. However, many banks prefer to use a front-facing marketing website for new potential customers instead of a fully-integrated solution.
Our front-facing marketing website for Rice Banking also needed comparable levels of security to protect potential customer data like names, email addresses, and more. We set up an installed a 256-bit SSL to encrypt all data sent to and from the website, as well as a partnership with the internet security firm Sucuri.
Rice Banking’s focus of their marketing website was to generate new potential leads in the most efficient manner possible. So, we developed a design that had immediate call to action above the fold, reducing the number of clicks necessary to generate a real lead.