The Kesa M. Johnston law firm offered an exciting opportunity to design a law firm website with a little more specific design direction than simply lead generation. While generating new leads was important to the team, the aethetic of elegance and sophistication was put at an equal level of importance.
In order to help communicate the proper aesthetic of the Kesa M. Johnston brand, we used a primarily black and white website with pops of red. This particular color combination gives the feeling of a black tie event, but in a context of legal services.
Kesa and her team also wanted the brand of the website to reflect the community, focusing on the historical implications and references through the design. This helps contribute to the old-world sophistication that fits Kesa’s brand.