The design ideas behind a wellness clinic will follow many of the main ideas of the services provided themselves. With the idea behind Conquer Functional Wellness being about feeling better, quicker exercise recover, and more, we wanted to make sure the design reflected an active lifestyle while still feeling credible like a medical practice.
Many of the target user for Conquer didn’t have a full understanding of the products/services offered, nor what the services were. Much of our plan for user engagement centered around educating the user about complex ideas using simple, relatable terms.
After the user has a throgouh understanding of how Conquer can help them feel better and be more active, our goal was to then convert the user in actionable leads for the staff to reach out to. Using engaging animation styles and functional forms, we were able to create a design the effectively drives leads.