The Problem

Cavalier Senior Living was looking to rebrand its assisting living communities with a new website and branding materials. Cavalier's old website was outdated and lacked key functionality for family members to request information and community tours.

The Plan

Our plan was to creating a branding packet to establish guidelines for Cavalier's new website. Once guidelines were established, our team planned to build a website with a simple user flow to make it easy to locate information about different communities. The goal was to show families Cavalier offers top-of-the-line senior care in small communities focused on relational care with clear call-to-action.

The Result

The new website has a smooth flowing design for easy navigation. It has a live chat feature for visitors to have quick access to information. Large colorful box and image sections showcase their memory care services and life in an assisted living community. Cavalier's new branding uses soothing blues with a gold accent to communicate its message of providing a vibrant, interactive environment for seniors.

The Details

Our development team created a website to help families feel comfortable selecting an assisted living community for their seniors. The new design is simple yet vibrant with increased functionality and bold call-to-actions for information and tour requests. An extra layer of credibility is added to this site with its live chat feature to assist users with any further questions.