The Problem

Racquel Jenkins, the owner of Bold Beauty, wanted to establish a digital storefront for her brand to sell makeup products, men's skincare, and artwork. She needed her website to convey her bold, outspoken line of products while being optimized for sale's conversions.

The Plan

We planned to create a dark, modern design accented by deep red and motion graphics. For the menu, we wanted to create a featured image of the products being worn above each section. Keeping conversions in mind with the design, we planned to integrate PayPal's Buy Now with One Click for products.

The Result

Bold Beauty's new website features a large above-the-fold with highlighted calls-to-action for featured categories. Throughout the page are robust product displays with a quick add to cart feature to encourage conversions. We included a large Instagram CTA section since social media is a big part of the Bold Beauty brand. The design of the website conveys a bold yet luxurious brand to shoppers.

The Details

Makeup artist, Racquel Jenkins, is a well-established makeup artist based out of New York. Racquel needed a digital storefront to sell her cosmetics line, Bold Beauty, which prides itself on creating products for everyone.

The website makes shopping easy with PayPal integrations and quick view product displays. The design encapsulates the brand’s message while maintaining a classic, luxurious feel with one accent color.