Like many different service industries, the flooring industry relies on styles the offer credibility to a brand like white space, lack of clutter, and great photography.
For educated shoppers, or customers looking for a particular brand, we knew that we needed to showcase the different product lines that Whole Flooring has available. Showing brands with customer reviews of reputable companies also helps garner trust with the user.
Many flooring companies present themselves as small town, mom-and-pop shops. In order to help Whole Flooring separate themselves from other similar companies, we wanted to present a feeling of professionalism and overall quality.
Looking at the local competitors for Whole Flooring, we discovered that there was a void of professional, business-minded website designs for flooring companies. Service industry designs have been moving to uber-corporate, buttoned-up designs for the past few years, and instead of going fully in that direction, we wanted to present the Whole Flooring brand as one that offers quality on a higher level than the available competitors.
Showcasing services & brands within the site.
Not every flooring company offers the same services and brands, and a common tool for marketers to lend credibility to a brand in a new location is to showcase reputable partners. For Whole Flooring, we were able to leverage the large flooring provider logos and custom iconography for different services. These different pieces of design create cleaner lines and a more organized layout for users, instilling more trustworthy elements for a user.
Lead generation focus.
In order to take a pretty design and make it functional for Whole Flooring, we needed to make sure the user had easy access to lead generation tools like the clickable phone number, Consultation form submissions, and more. Regardless of the user’s positioning on the website, interior page, scroll position, etc., we have clickable elements to convert a user to a lead. In the end, a service industry website that doesn’t have the ability to generate new leads for the business is wholly ineffective.