The metal work industry combines a unique blend of industry imagery and manufacturing – marrying the ideas of a hands-on business while serving a clientele that can potentially need high-end and large projects.
The management team and Steel City Metal was very much focused on the website generating new leads through pop-ups, forms and more. By using lead gen as the primary function of the site, we were able to tailor both the homepage and most of the interior pages to improve overall conversion rates.
Steel City Metal wanted to make sure the more technical services were clearly explained on the website as opportunities for new leads. Both powder-coating and welding services can be applied in multiple industries, and the messaging associated with each service needed careful consideration.