A business like McCoy Fire that offers almost exclusively business-to-business services needs a design that exhibits credibility, a memorable experience to the user, and quickly communicates the services offered.
Each different service at McCoy fire has significant depth to the kinds of results one could expect, the application of the service, and the needs for it. In order to effectively communicate these complex ideas, we leaned heavily into iconography sets for quick visual markers.
Like many business websites, the primary purpose of the McCoy Fire website is to generate new leads for their business. Using detailed proposal forms and clickable tel links, we were able to create an engaging design that also serves a functional purpose to grow the business.