We are frequently asked by our clients on how to interpret and understand why Google Analytics is beneficial to their website. The long answer to this question would include numerous details about custom reports, analytics API access, mobile traffic, flow visualization and much more. The short answer to this question is that Google Analytics will make your life easier when trying to collect data from your own website.
The main appeal of Google Analytics stems from the summarized collection of data that the site provides its users. The site is able to gather data efficiently to answer any questions that the creators may have about outreach or campaigns used to promote the site. The data includes information such as frequency of visits, demographics and live feed of the users on the site.
Data provided by Google Analytics can help users determine how they can best serve their customers needs. By tracking what they use the site for and how frequently a site is visited a company can construct the site to better fit its customers needs.
For a condensed list of the benefits of Google Analytics you can read about the Top 10 Features of Google Analytics to learn more about the benefits of the program.