Traditional Search Ads
Digital Marketing Agency
How Search Ads Work
Traditional search ads work via Google’s algorithmic bidding system, combining a variety of factors like budget, bid amount, quality score, keywords, and more to determine which ad(s) to show at the top of their search results.
In order for your ads to be eligible to be seen, you must make sure the ads are set up with appropriate keywords, your website accurately reflects your messaging, and your budget is effective at outbidding competitors.