How Social Media Advertising Works
By tracking data through tools like the Facebook Pixel, and through engagements on your different profiles, you can build audiences to target with your ads. These targets can be either remarketed to or initially marketed for brand awareness and reach.
Once you’ve established your audiences, you will create a budget for your spend on each platform to serve your creative ads as many times to your targets as possible. The more you’re able to effectively reach your audience, the more likely the ads are to be successful.