Search Engine Optimization
Backlinks & Data Tracking
How Data Tracking Works
In your website’s Google Analytics account, you are able to see traffic sources like organic search, paid ads, and referrals from 3rd party websites. These 3rd party websites will have to include a backlink from their site to your for you to get credit for the backlink in your SEO.
The more quality traffic you get from reputable websites, the better your website will be viewed in Google’s search algorithm. Being able to see and quantify this data is imperative for the success of your campaign.