Social Media & Google
Digital Marketing Strategies
Retargeting allows you to track a user after the user is finished interacting with your brand on your website or on your social media account. If a user visits your page, clicks on an ad, or visits your website, that user will be tracked via cookies (most likely) for future marketing.
This allows you to market directly to users that have made it to a certain point in your lead/sale flow like users who have added a product to their cart without checking out, repeat purchasers, or users that visited your portfolio without contacting you.