Responsive Web Design
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How Search Ads Work
Web standard used to require different websites for different browsers, thereby creating a separate mobile stylesheet for iPhones, Androids, and more. However, as technology has evolved, web developers have been able to customize development language to accurately fit all different mobile device sizes without having to rewrite a website.
Without a mobile-friendly website, your brand will be deranked on search engines like Google, and users will have a more difficult time converting with lead generation methods. And with mobile traffic accounting for over 65% of all website traffic, you must have a mobile website to compete in the modern landscape.