The SMB site was developed with the understanding that we would be beginning an aggressive search engine optimization campaign once it was launched. We began the campaign in 2015 and since then have help increase their average website sessions by nearly 154 percent. The website continues to see consistent growth of traffic and impressions, as well as increased sales volume within the company itself. One of the most popular pages of the site is the Featured Plans section. This allows Stone Martin to display the plan layouts that their clients are most interested in, and give an interactive description of the homes they build without occupying the time of a salesman.