We were asked to help OPS develop a branding campaign for their fiber optic network services, separating their existing power brand from the new telecom services. Opelika Power Services is such a recognized Opelika household name, and is primarily and understandably known for providing power to the city. However, OPS needed a simple to understand brand for the new fiber services that was able to reach both residential and business customers: OPS ONE.
OPS ONE is multi-faceted acronym for One Network Experience. The ideas stemmed from the main selling points of the services: the best available internet, tv, and phone (not selling their service, but there’s physically no other ISP in Opelika that can compete with the 10 Gig business connection OPS can provide), saying that they are the “top” and about community. The moniker ONE began as a name for their top residential package that included the Gig internet to a home: The ONE, and we took the name and ran with it, focusing on bringing a community together as one, and the quality of services being “number 1.”
Once we had the brand in place, we began an SEO campaign and an aggressive social media targeting plan to begin getting the OPS ONE name out in the public. Since the campaign began, over 25,000 people on social media are reached each month, as well as an increase in follows/page likes by over 150%.
On the website’s SEO campaign, we’ve seen an increase to more than 2,800 unique sessions per month. We’ve seen steady SEO growth for OPS ONE’s brand name, and are continuing to increase the community’s awareness of the fiber optic services that are offered through OPS.