The Problem

EZ Fit approached us with a need to create a digital brochure of the fastener products they offer, as well as their cross-reference chart for the different tools their fasteners can fit.

The Plan

Our website designers put together a clean, responsive design so that the website would work on mobile devices, with a goal to make the fastener products the main feature.

The Result

We were able to save their employees hundreds of hours of phone conversations through the online cross-reference chart, letting users see which fasteners they need for their equipment without having to talk to a representative.

The Details

EZ Fit wanted us to make sure the emphasis on the site was the digital brochure, as well as the cross reference tool chart. We wanted to develop a clean site, where people in the building industry could easily and quickly find the type of fastener they’re needing for a specific job. Like most companies, having an up to date website provides their company with both a 24/hr salesman, but also saves time for the company by freeing up sales reps through the information provided on the website. Once the site was live we began an SEO campaign to further push out the EZ Fit brand and make their name more well known in the construction community.

Since the beginning of the campaign, the site has seen increases in every analytic area. EZ Fit’s website has seen steady growth in traffic throughout the campaign and we’re expecting that trend to continue as the make more of an impact in the wholesale fastener industry.