Bring users to you.
By solving problems and answering questions for your users with great, engaging, and quality content on both social mediums and your website, you will have a better opportunity to bring in new customers without actively going after them through ads or paid search.
Help Your Customers Find YOU.
Inbound marketing is one of the many functions and creative processes of the overall marketing strategy – to attract and bring in new customers through organic and natural processes, rather than paid advertisements and targeted methods. Inbound marketing involves schemes from search engine optimization, social media, content marketing, and more to have customers find your organization or business on their own.
This non-aggressive style of marketing bring helpful and useful information to the user first, before trying to sell a product or service. The idea being to establish credibility with your audience, and not even necessarily use that platform for direct monetary gain. If you, as a business, are able to solve a problem or satisfy a need for another individual business, without directly competing for sales or explicitly advertising to said user, your organization appears more trustworthy, and even more valuable, than another that jockeys for position with other advertisements.
There are, of course, instances where inbound marketing should be used in conjunction with other forms of marketing and advertising. However, for the average web admin or new site administrator, many of the practices and tips we can provide to you will make a world of difference for your overall marketing strategy, helping your business find new customers by letting them find you.
Truly Inbound Marketing
Inbound Marketing wants you to find out where your potential cusotmers and target markets are, and go meet them there. This includes communication on-medium (using social media), working with review sites and directories, and more. It’s not always enough to try and bring users to your site or business, sometimes you have to go to your customers, and get them to come to you.
Once the user makes it to your website, it is incredibly important to track the information the user is readily giving to you as far as where they came from, what they did on your website, and where/when they left. There should be certain thresholds and parameters you set to consider a visit a conversion. Knowing is more than half the battle. For Inbound Marketing to be an effective service, an administrator must be able to see and understand what users are doing on their website.