Cohesive Branding means that all levels of your business’ media compliments each other. Same color hex code for your business cards as for your website and your brochures. If your print work is minimalist, then your website should be too. When we run a cohesive branding campaign for you, we ensure that your brand is consistent across all levels of marketing.
Design can be subjective. However, there are certain objective things we can do to make sure that a design is effective for the given goals. Using a data-driven approach to design gives us the ability to make educated decisions for what your clientele are looking for in your media levels. Changes in design should be based off of a need you are trying to fulfill, rather than just to change things up.